From the First Apple Model to HBOMax: Showcasing a Legacy of Work on Social
frog is a global design firm best known for designing Sony’s WEGA and Apple’s Snow White and Macintosh models. frog continues to bring bold ideas to life with bespoke design, crafted strategy, and industry disruptive innovations for global enterprises and new ventures looking to scale their business. I helped develop a robust social media strategy to showcase the firm’s offerings, allowing frog to become accessible and digestible to potential clients on social platforms across North America, LATAM, and EMEA. frog is a Capgemini company, formerly Altran (Americas), which I also led social media strategy for in the company’s North America region.
Celebrating 50 Years of Design
Collaborating with a global team of designers and strategists, I helped showcase frog’s work on social platforms by producing ‘snackable’ content catering to business leaders and talent. Leading the content strategy for social, I managed a remote team to produce bespoke visuals for editorial, project, venture projects and the global celebration of frog50.
Leveraging Thought Leadership
I developed the firm’s first employee advocacy plan—supporting social media activity for C-Suite executives of both frog and Altran Americas, across disciplines. Crafting personalized copy for over a dozen executives, I successfully helped our subject-matter experts connect to their network, amplify the company’s offerings, and build trust among business leads.
A Bolder, Braver Approach on Social
Creating a distinct brand voice and narrative on social platforms, I collaborated with across our marketing teams to help with frog’s for the brave rebrand. Editorializing the new visual asset system and language to suit social audiences, I managed a local team of designers to craft social content inline with a fresh, bold, and informative identity.
May 2019
frog celebrated 50 years of design with its frog50 event. I supported the global initiative by producing, documenting and providing guidance for visual assets, copy, interactive social media content and geotagging.
September 2019
I led the launch of our global employee advocacy program to help frog thought-leaders and executive leadership become brand evangelists on social.
April 2020
Together with executive sponsorship and global participation, I created frog’s first global diversity, equity, and inclusion campaign, Color Theory along with the launch of frog’s Voices event series.
I hope my work with frog will inspire organizations and investors in the toy retailing, smart toy, gaming and education markets to make kids’ screen time a more meaningful and physically active experience.